Fuping County, Shaanxi

In 2016, at a symposium organized by the All-China Federation of Trade Unions on the participation of model workers and entrepreneurs in precision poverty alleviation, Chairman Zhou Shanhong signed a cooperation agreement with the Fuping County Government of Shaanxi Province, determined to help Laomiao Town and Daoxian Town in the county through the development of characteristic industries. Drop the hat of poverty.

After the meeting, Zhou Shanhong led some party members and cadres of the Wanshun Group to Fuping County to Xian Town, Laomiao Town, Manding Village and other villages and towns to investigate the local conditions and the actual lives of the people, and explore ways and methods of assistance. Manding Village, Laomiao Town, is located in the old revolutionary district of Qinchuan, 800 miles away. There are 765 households with 3,240 people, and 29 households with 93 people in registered poverty-stricken households. The village has a total of more than 3,200 acres of arable land, and most of the more than 3,000 people still live on the ravines and loess plateaus. Therefore, crops are sparsely planted, and the people lack financial resources and life is very difficult. In 2015, the village’s collective debt was more than 100,000 yuan, and the annual per capita income was only 3,300 yuan. In response to local conditions and the long history of planting cash crops such as pepper, Zhou Shanhong established the Manyuan Red Pepper Agricultural Cooperative in Manding Village according to local conditions, and plans to implement the road to enrich the people by developing the pepper industry in accordance with local conditions. Due to the backwardness of local planting technology and equipment, lack of funds and poor sales. In less than a year, Zhou Shanhong made five trips to Laomiao Town, Fuping County for investigations, and discussed with the staff of the Group's Poverty Alleviation Office many times. At the beginning of 2017, Jiangsu Wanshun Group invested 4 million yuan to build a professional red pepper planting cooperative in Manyuan. With the village collective holding and "branch + cooperative + impoverished households", it established a professional cooperative of peppercorn that can cover several surrounding villages. Introduced a batch of advanced equipment such as screening machines, roasting machines, and packaging machines; invested in the establishment of a pepper drying plant and an oil refinery to gradually realize on-site deep processing of agricultural and sideline products such as pepper, and spawn a characteristic industrial chain of pepper in the local area. Since then, the peppercorns in Mancho Village no longer rely on foreign pepper dealers to buy them at low prices, but are purchased by the cooperative at a price higher than the market. At the same time, Chairman Zhou Shanhong also invited agricultural technicians to popularize prickly ash planting knowledge to the villagers, and instructed prickly pear growers from various aspects such as prickly ash seedlings, planting management and pest control, and promoted the large-scale planting of local prickly ash.

In order to help the poor areas to open up the sales of agricultural products, he also became a "voluntary salesman", taking Sichuan, Hunan and other places of Sichuan pepper to buy "big households" to and from Manding Village, Laomiao Town, Fuping County, Shaanxi Province, recommending them to buy in large quantities Pepper and other agricultural products. Nowadays, prickly ash planting can increase income by 1,500 yuan per mu, driving more than 2,000 impoverished people in surrounding villages and towns to increase income and get rid of poverty. Many farmers who were not very enthusiastic about planting have asked to join the cooperative to grow pepper after seeing the pockets of the cooperative growers. The existing pepper planting area in Manding Village has grown from more than 1,300 mu in 2017 to more than 2,800 mu, and the town's pepper planting area has reached 20,000 mu. The Wanshun Group, led by Zhou Shanhong, has achieved obvious results in the innovative practice of poverty alleviation through tangible planning + cooperation + investment + underwriting, which has greatly increased the collective economic benefits of local farmers and villages.

In addition to poverty alleviation through characteristic industries, Zhou Shanhong also established a labor export base in Fuping County. He believes that only by letting the wealthy labor from poor areas go out, changing the mindset of young people, and constantly learning to improve themselves can we completely get rid of poverty.

In the past few years, Wanshun Group has organized more than 2,000 local rural surplus laborers to study, train and find employment in Wanshun Group. Based on the annual net income of 35,000 per person, it can increase the income of local farmers by 70 million yuan. At present, more than 300 farmers in Manding Village and other villages and towns have worked in Wanshun Group, or through Wanshun Group’s recommendation to other cooperative enterprises of the group.

After nearly four years of simultaneous poverty alleviation efforts, Wanshun Group has driven 25 households and 85 people from poverty-stricken households in Manding Village, Laomiao Town, Fuping County to get rid of poverty, achieving a net income per capita of more than 4,700 yuan at the end of 2017 to the end of 2019. Income increase of 9,000 yuan. During the two sessions in 2020, Zhou Shanhong, as a representative of the 13th National People’s Congress, delivered live broadcasts during the two sessions and several interviews. He recommended the green and natural prickly ash and prickly ash oil and other special agricultural products to the national audience in Fuping County, Shaanxi. The "familiarity" of characteristic agricultural products in Fuping County has been enhanced, and many orders have been added to cooperatives.