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Party Discipline III under Wanshun Party Committee

Release time:

2019-08-17

A few days ago, the Party Committee of Wanshun Group organized some party committee members and party activists to go to Xiabang Village, Fujian Province, thousands of miles away, to carry out a unique educational activity on the theme of "Don't forget the original heart, keep in mind the mission. For the details of this activity, we will summarize and introduce it through a series of articles in the group's public number, and plan to preach it to subordinate enterprises.

Editor's note: The mountains are high and the road is far away, the changes are gratifying, the folk customs are simple, and the people are excited. This is the most accurate description of the impact and inspiration our hearts have received in the past three days.

*** Party discipline under the Party Committee of Wanshun III * * *

Xiadang Village, the precise poverty alleviation point of Wanshun Group, is located in Shouning County, Fujian Province, which is known as the "gateway to two provinces and the thoroughfare of five boundaries". It is deep in the mountains of northeastern Fujian and the southern section of the Donggong Mountains, bordering Zhejiang Province.

The mountains here are undulating, clouds and mist, both steep cliffs and valleys, and gentle mountain hills. Due to the influence of the ocean monsoon, the climate has obvious oceanic characteristics, warm, humid, rainy, and very rich vegetation. There is no heat in summer and no severe cold in winter. Coupled with the high mountains and long roads, inconvenient transportation, there is almost no industry here, and there is no industrial pollution. These unfavorable factors that restrict economic development have instead achieved the unique natural conditions needed for the development of the tea industry.

It is precisely because of seeing that xiabang township has this unique advantage that is very suitable for tea growth, when chairman Zhou first came to Shouning and xiabang, he decisively took the development of tea industry as his entry point for implementing targeted poverty alleviation.

We know that Fujian is known as the hometown of tea. The province is rich in oolong tea, black tea, white tea and other tea. There are many kinds of tea brands, including Tieguanyin, Dahongpao, Jin Junmei and other national well-known brands.

Compared with those famous brands of tea, the tea in Xiadang Township has been inferior in popularity. So, how to let the tea of the lower party into thousands of households? Faced with the problems of poor sales and low enthusiasm of villagers to grow tea, it seemed that Zhou Dong did not think of a better way, so renting out the tea garden became the only alternative. If the tenant underwrites the tea from the tea garden, the tea farmers will not worry about the market, and the enthusiasm for growing tea will naturally be relatively stable. Zhou Dong set an example and contracted the first batch of 30 mu tea gardens on the spot. He used the tea contracted from the tea gardens for his own use and gave it to his relatives and friends. The enterprise received the tea for public use and distributed it to the employees of the enterprise as welfare. As a provincial-level private enterprise group operating across regions, Wanshun Group has more than a dozen subsidiaries, and the company can basically "digest" these teas. However, the support ability of an enterprise is limited. In order to better mobilize the enthusiasm of villagers to plant tea, Zhou Dong Xinran became a tea garden salesman and tea salesman.

On this trip to the next party, we saw with our own eyes that Jay Chou became a salesman again.

The scene of Jay as a salesman is very touching. This is not only because his behavior of renting the tea garden made the villagers grateful, but also because he took the trouble to mobilize his business partners to rent the tea garden and buy tea. There is no doubt that this is the need for a kind of love villagers selfless feelings as a support.

In order to persuade those partners in the business field, and even to persuade competitors to rent tea gardens and buy tea in Xiadang Village, Zhou Dong always tells his truths from the aspects of drinking water, family and country feelings, and social responsibility. It is gratifying that more entrepreneurs came to Xiadang Village under his influence and joined the ranks of renting tea gardens and buying tea. In addition, he often takes advantage of various opportunities such as attending meetings, activities or business trips to promote tea or other agricultural and sideline products from poor mountainous areas to colleges and universities, canteens of large enterprises, hospitals and supermarkets. Over the past five years, through his personal promotion, tea farmers have increased their income by more than two million yuan a year.

With more and more villagers planting tea, Zhou Dong realized that the past telemarketing and door-to-door sales were not a lasting and effective scientific method. Only by updating ideas, introducing marketing concepts, and better shaping Xiadang Village The tea brand of "The Taste of Going to the Countryside" can open up a broader market and bring more economic benefits to Xiadang villagers.

Under the instructions of Zhou Dong, Minister Wang relied on his own research on the tea industry for many years. After conducting basic research on the tea industry of Xiadang, he found that the tea in Xiadang Village has a clear and lasting aroma, and the taste is fresh, mellow and sweet. Compared with the famous tea of the same variety, it is not inferior or even better. Especially when she learned that the soil on the wilderness mountains of Xiadang Village is rich in zinc and selenium, and pieces of old tea trees grow naturally. The roots are deep, dry and thick, absorbing the essence of the sun and moon, and nourished by the earth. The tea tastes mellow and the tea is full of gas. She could not help sighing that such good tea has been "sold at a low price" for so many years. It is suggested to raise the price to match the quality of tea. However, the simple villagers repeatedly said that they could not sell expensive. Loving people like Zhou Dong came to our village to rent tea gardens, buy tea leaves and offer love. How can we raise the price for such kind-hearted people? That would be too unkind. Zhou Dong suggested that everyone hold an on-site marketing meeting. After full discussion, it was finally decided that the tea in Xiadang Village should be marketed differently according to the variety and level, so that more high-quality tea will no longer be "kept in deep boudoir and no one knows it", and the "taste of going to the countryside" will become a well-known tea.

As a result, Zhou Dong sent Minister Wang Ying of the Group's Brand Planning Management Department to the next party.